letting technology do the work

The DayBook
Solution

" Is the problem information overload? "

"Dr Dharma Singh Khalsa, in his book Brain Longevity,... says the average American sees 16,000 advertisements, logos, and labels in a day." (Gore, A. (1998, January 18) . Stressed? Maybe it's information overload. Sun Herald, 27.)

Given that on average we sleep for 8 hours, we experience about 17 items per minute, or have about 3.5 seconds to focus out attention on any one thing.

" How does that affect your customers? "

• There is just too much information for them to process
• They have difficulty understanding the information they are receiving
• Your customers don’t know where to find the information
• They can't access the information they are receiving
• They don’t know if the information they're receiving is accurate and/or genuine

Your customers have a limited attention span for anything new but as organization you have to get their attention in order to survive.